Digital Corner

  • Tesco makes move on property market: Tesco is taking on estate agents with the launch of an online service for people selling their home privately, allowing them to list their house for a flat fee of £199. The service includes the supply of a "for sale" board and the ability to upload a description of the property, arrange viewings and to vet buyers via the site,
  • Vodafone favourite to win Apple iPhone European rights: The £88bn mobile phone company faces competition from rivals such as Orange and T-Mobile, however Vodafone's chief exec, is known to have a good relationship with Steve Jobs, the Apple chief executive and the pair have held private talks about a deal. MySpace suffered its first monthly drop in traffic in almost a year, as Facebook gained ground on its News Corp-owned social networking rival in May: The number of unique UK visitors to MySpace declined by 300,000 to 6.5m in May against the previous month, while Facebook gained 527,000 visitors over the same period, according to Nielsen//NetRatings
  • THE ALL NEW iPHONE!: As the iPhone finally surfaces after great debate and endless discussion, how do consumers feel? Personally, I like the BBC's conclusion:
    • Overall: Disappointing there’s no video camera or advanced functions like sat nav, but for ease of use, it’s way ahead of anything else.

    • Patent application reveals smaller Apple iPhone (source)

    • iPhone can handle Google Video as well (source)

  • Clear Channel Outdoor UK’s innovative Create division has partnered with Esprit Digital to develop digital advertising panels at bus shelters across the UK: The pioneering displays will feature a two-month Bacardi digital campaign at locations around the UK The ‘High Bright’ screens, made by Esprit Digital - the brains behind London Underground’s digital escalator panels - incorporate Esprit’s ImageFlow™ technology, which allows advertisers to display an image clarity never seen before in this environment. (view this amazing campaign)

  • ''Embrace new marketing methods or die'
  • Digital media may be seen as obvious answer; however as statistics are still unreliable about exactly who is on a site, it makes it harder to reach target audiences. People are happy to ignore intrusive online ads, or will use the time shifting functions to fast forward through commercial breaks on TV and it makes the job a whole lot harder. Brian Featherstone, chairman and chief executive of OgilvyOne, warned that agencies and customers must change their attitudes to advertising, or they will stop reaching their target audiences.
  • "The consumer has seized control… It's the one monster trend we see across markets."
  • The real skill will be getting companies seeped in traditional advertising methods to realise how the market is changing: that's a problem advertising agencies and their clients are struggling to solve, pushing them to experiment with different media and in different ways; examples are plentiful. With digital media, different approaches are being embraced to push branding messages, such as email and online search. The latter is seen as being hugely important in the future, as so many people now use search engines to find products and information online. Exploiting this to push a company, service or product into the top rankings, through methods such as sponsored links, will reap huge benefits in terms of viewers on sites. But search is not all about the engines; it can also be as simple as clever use of popular message boards that people use to seek out products and services. Rapid internet growth in the Middle East is fuelling the push for online advertising, but key to brand success is a change in attitude by advertisers in the way a message is put across. With companies turning even to YouTube to push their message (Dove and Sony have both used the site successfully to promote their products), now is an exciting time in the world of media advertising, and a period when creativity and new ideas are being encouraged like never before.