Digital Corner

  • Google has begun tests to embed AdSense ads: which allow publishers to place ads on their sites - on mobile web pages for the first time: Google contacted publishers last week with a request for them to join a beta test. In return for embedding targeted ads from Google, they will receive a portion of any revenue generated when a visitor clicks on an ad link. The email from Google to publishers stated: “As part of our efforts to develop new and improved AdSense products for our partners, we will begin a limited beta test for AdSense for mobile. AdSense for mobile allows publishers to monetise their mobile websites through the placement of targeted text ads. Publishers can take advantage of the fast-growing mobile advertising market and benefit from our targeting technology.”

  • Oxford staff uses Facebook to check up on students: Staff at the University are accessing student profiles on social network Facebook to note any troublesome behavior. The university is using the site to search for any indiscriminating photographs of students who they say have broken rules on post-examination celebrations, and then handing out fines. A spokesman for the university said: “Despite the advice given out before exams, there have been a lot more complaints made and there seems to have been a very high volume of incidents. The proctors wish to take the steps available to them to identify and discipline the culprits. Facebook forms part of the evidence that the proctors might use.”

  • Time magazines - 50 best websites 2007: From to Cellswapper and to Lastfm, Time magazine lists our favourite sites of the year (*). full list here

  • Yahoo! has seen its profits fall year-on-year over the second quarter of 2007: In the same period the internet giant saw its CEO replaced amid pressures to generate more efficient revenue streams. For the three months to 30 June, profits were $161m (£86.6m), down from $164m (£88.21) the year before, although the company saw revenues grow by 8% to £1.7bn. (full article)

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