...falling off a log if Google have their way

watch the demo. then you decide if this is harmless experimentation or something altogether more foreboding for the industry?




it creates tv campaigns built on spots via a bid management system - that hasn’t been the case for tv trading in the uk for over 20 years (eire is the only place that still operates a bid per spot mechanism). i can only imagine that they must be brokering airtime in an automated fashion in the us but it’s still staggering if it’s true.