disarming britain

at the close of last year i heard that channel four had a very small production budget for 2008. well, money or no money - they are producing some awesome stuff. the latest example is their 'disarming britain' series which kicked off last night. to run alongside the tv series which will no doubt be amazing, based on last night, they have also produced a great ad campaign and online presence.

the microsite is the portal to all of the content coming off the back of the series
and no doubt content is key, with

- the blog

- bebo, myspace and facebook presence

- ugc video

- and a game

here is also an awesome use of google maps api - 'london teenage murders 07'