twitter launches twitter #music

On Thursday I attended Twitter's annual "#Twitter4Brands". We heard from David Levin of @the_dolphin_pub@paddypower talked about skywriting and Gary Lineker enlightened all about his experience of releasing his bowels mid game).

Other serious things were on the agenda. Twitter released #Music. Their new #Music app can be accessed online or on iOS (and will require iOS version 6.0 and above). Twitter #music is a service that changes the way people find music, based entirely on Twitter. The key areas of the app are:

‘Suggested’ - based on those you follow, and who they themselves follow.
'#NowPlaying' - shows you songs your friends are listening to or mentioning.
‘Popular’ - showcases music that is popular across all users
‘Emerging’ - shows “hidden talent found in tweets”, using an algorithm to dig out music that’s fairly unknown to the user.

Twitter #music will present you with 30-second iTunes previews. To listen to full tracks you'll an Rdio or Spotify subscription.

Musicians represent a large proportion of the top Twitter accounts, in fact nearly all of the biggest hitters on Twitter are artists. But... why build it as a standalone app and not build on their existing apps?

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