they’re a tech company. they make and sell technology, to consumers, businesses, advertisers and governments.
they’re now dipping their toe into the fast changing retail industry.
- payment. google wallet is both as a piece of software and now a physical card facilitate payments in the US, will soon be here in the UK.
- retail experiential. like the winter wonder lab in the US to showcase their consumer technology products
- shipping. although a trial in san fran for now, google promises same day delivery to rival the likes of ebay and amazon – offering shoppers delivery from the supermarket giants.
so watch this space and who knows maybe one day you’ll be walking into a google shop to buy your milk and sugar.